Kandhamal · Gajapati · Rayagada
Brand · Consulting · Commerce
Rural producer groups are trained to grow. Rarely to sell. myefarm brings indigenous Odia rice, lentils, millets and cold-pressed oils to market, and gives the women who grow them the branding, packaging and buyers that training alone never delivered.
13+
Brands launched
7
Districts sourced
₹3 Cr+
Farmer produce sold
sabita mahanta
Producer · Kandhamal
Figures to date across seven Odisha districts, including three aspirational districts.
to date
for partner collectives
across six categories
across Odisha
SHG producers
across seven districts
The brand
Indigenous rice, lentils, millets, cold-pressed oils and value-added goods, sourced from Self-Help Groups and village producer collectives, quality-verified and sold under one name you can trace.
The practice
Rural livelihood groups are trained to produce, rarely to sell. We close that gap with branding, packaging, quality standards and market launch, so collectives that can hold their own compliance own their own brands.
Aromatic short-grain heirloom, grown rainfed.
1 kg · 5 kg
Everyday indigenous table rice, single mill.
1 kg · 5 kg
Bilona-churned, small-batch, nothing added.
250 g · 500 g
Wood-pressed, unrefined, FSSAI certified.
1 litre
Kachi ghani pressed, pungent and clean.
1 litre
Millet and jaggery, no preservatives.
6 pc · 12 pc
Tree-ripened native varieties, hand packed.
Season only
Muslin-wrapped gifting for corporates.
Made to order
Hotels, gifting corporates and institutional buyers get a direct enquiry route, not a cart. Seasonal contracts available ahead of sowing.
Sourcing is contracted with Self-Help Groups and village producer collectives, often before the crop goes in the ground.
Our first sourcing belt, and the site of the Madhyam Foundation partnership.
Groups that can carry their own compliance get their own brand. Everything else, quality-verified, goes to market under myefarm.
400+
Farmers reached
300+
Women in livelihood
We design and deliver rural livelihood work for NGOs, CSR teams and government programmes, then stay long enough for the market linkage to hold. Delivered with partners including Gram Vikas, IHM Bhubaneswar and Madhyam Foundation.
entrepreneurship training
With Gram Vikas & IHM Bhubaneswar
Structured programmes for rural women on enterprise basics, costing, quality and compliance. Delivered with partners including Gram Vikas and IHM Bhubaneswar.
End-to-end design and delivery of rural livelihood projects, from baseline to handover. Includes the Kandhamal programme with Madhyam Foundation and the Gajapati lemon-oil processing unit.
Naming, packaging, label compliance, pricing and first-order market access for village producer groups that are ready to run their own brand.
Next: new Indian cities, then international tables.
Udyan Fresh, Bhubaneswar
An invitation-only educative dining series that puts Odia indigenous produce, and the people who grow it, in front of chefs, buyers and food writers. One ingredient, one story, one table at a time.
HORECA relationships and NGO collaborations built one delivered order at a time.
A short-grain aromatic that outperforms basmati in the pot, and why it never made it out of Kandhamal.
Inside a Rayagada collective where every lot is sorted, weighed and labelled before it leaves the village.
Production skills without branding, packaging and buyers leave groups exactly where they started.
Enquiries are routed to the right desk, so buyers reach sales and programme partners reach the founders directly.
Office
Abeja Labs Private Limited
Bhubaneswar, Odisha, India
Founders
Swosti MishraPritesh Kumar Jena
Harvest notes and Myerecommends invitations. No noise.
